Pro feature
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Submissions & Analytics
Completion funnel
A funnel chart showing how many respondents reach each step of your form — from view, to engagement, to completed submission. Spot exactly where people leave.
Funnel stages
The funnel has three stages:
| Stage | What it means | Example |
|---|---|---|
| Viewed | Anyone who loaded the form page. | 1,000 people opened the link. |
| Engaged | Anyone who interacted with a field (clicked, typed, or selected). | 620 started filling it in. |
| Completed | Anyone who hit the final Submit button. | 480 finished and submitted. |
The drop between stages shows where you are losing people.
The funnel is built from visitor events, so it needs a Pro or Business plan and counts every open — including repeat visits from the same person. Requests have a funnel of their own, built from request rows instead and available on every plan: Created, Opened, Started, Completed. See the request block.
Reading the chart
Big drop between Viewed and Engaged
This points to friction at the top. Common causes:
- Intimidating first page (too many questions visible at once)
- Unclear value proposition — respondents don’t see why they should fill it in
- Slow page load on mobile
- A password or login gate discouraging people
Big drop between Engaged and Completed
This means people start but do not finish. Common causes:
- A confusing or sensitive question (cross-reference with the question summary to find which one)
- Form is too long — consider splitting into pages or removing optional questions
- Technical issues on a specific device (use the device filter to compare)
Filters
You can filter the funnel by channel, date range, device, or share link — the same filters available across the Analytics tab. See Analytics & insights → Filtering your data for details.
Using the funnel for A/B testing
Create two share links for the same form (or duplicate it and create one link each). Distribute through different channels, then filter the funnel by share link to compare completion rates. The AI chat can help generate form variants if you want to test different question flows.
Wait for volume
Funnels need volume to be meaningful. Wait for at least 50 to 100 submissions before making changes based on the chart. Small samples can be misleading.
Improving your funnel
Once you have identified the biggest drop-off:
- Check the question summary to pinpoint which question causes abandonment.
- Rewrite or simplify that question — the AI chat can suggest alternatives.
- Republish and monitor the funnel over the next batch of responses.
- Repeat with the next biggest drop-off.
Small iterative improvements add up to much higher completion rates over time.