Share link analytics

Each share link acts as a named channel — one for an email campaign, another for a social post, a third for a QR code on a flyer. formbase attributes each response with its source so you can compare channels. To create and manage share links, see Share links.

Once you have two or more links, the share link filter appears across all Submissions tabs.

Filtering by share link

With two or more share links (active or revoked), a Share Link filter appears at the top of the Submissions page. It works across all three tabs:

• Summary — question cards show only the selected links’ respondents.
• Submissions — the response table filters to those links’ rows.
• Analytics — the event metrics reflect only traffic from those links.

Tick All Links to return to the combined view, which also includes traffic no link could be attributed to.

Revoked links stay in the filter with a Revoked badge. Revoking keeps the responses a link already collected, so you can still review and compare that channel after you’ve turned the link off.

On the Analytics tab the filter disappears while the Channel filter is set to Requests: a request has no share link. Use Channel to compare the two audiences, and the Share Link filter to compare links within the public one.

Comparing channel performance

The basic workflow:

1. 1

   Create links

   Create a share link for each distribution channel you plan to use.

2. 2

   Distribute

   Send each link through its respective channel — email, social media, QR codes, embeds.

3. 3

   Collect responses

   Wait for responses to come in. formbase automatically attributes each submission with its source link.

4. 4

   Filter and compare

   Open the Analytics tab and use the share link filter to check one or more links. All metrics and charts update to show aggregated data for just the selected links.

5. 5

   Decide

   Double down on high-performing channels and iterate on underperforming ones.

A/B testing with share links

Share links make lightweight A/B testing possible:

• Same form, different channels — distribute one form through multiple links and compare completion rates per channel.
• Different form versions — publish version A with one share link, collect responses, then revoke that link. Revert to version B via version history, create a new share link, and compare results. Share links always serve the currently live version — formbase does not pin them to a specific publish.
• Separate forms — duplicate your form, tweak one copy (different question order, shorter copy, fewer questions), give each its own share link, and compare results side by side.

The AI chat can help generate variants. Describe what you want to test and let the AI produce an alternative you can publish under a separate link.

Metrics you can compare per link

Each share link carries the same seven metrics as the main Analytics tab — Views, Unique Visitors, Engaged, Submissions, Completion, Avg. Time, and Bounce Rate. They come from visitor events, so they need a Pro or Business plan. See Analytics & insights → Overview metrics for definitions.

Use cases

Email vs social media — send one link in your newsletter and another on social. Compare completion rates to see which audience is more engaged.

Paid vs organic — create separate links for paid ads and organic posts. Divide ad spend by submission count to get cost per response.

Different landing pages — embed your form on two landing pages with different messaging. Use a unique link for each to see which page drives more completions.

Event-specific tracking — create a fresh link for each event or campaign. After it ends, filter analytics to see exactly how many responses it generated.

Next steps